As a business owner, you know the importance of making the right relationships. Choosing the vendors you work with is crucial when it comes to assuring the longevity of your business and increasing your customer base. Your business relies on the products that you sell, so you should be working with the very best photographer that can put your products in their best light. The product photographer you choose can make or break your next website or brochure, but how can you know if you are actually working with the best? Here are a few things to consider as you begin to work with a product photographer.
Experience
First and foremost, only consider product photographers that have experience working with a variety of different products. Ask to see a portfolio, or browse the website to find examples of their previous work. While the product photographer does not need to have experience photographing your particular product, they should have experience working with products. Taking photos of people or places, while beautiful, does not translate to taking photos of products; only look for photographers with product experience.
Capabilities
You want your products to look their best in photos, especially if you are planning on using the photos in online or paper copy. In order to make your products look great, you should only work with a product photographer who has extensive capabilities for editing, color correcting, retouching, and outlining. These small but crucial adjustments can turn your product photos from good to great, not to mention get your more business from customers.
360 Degree Photography
Speaking of technology, consider working with a photographer who has the ability for capturing your product with 360 Degree photography. Your customers will love the full view of your products, and you can even engage busy online browsers with the chance to manipulate the image on your website.
Overall Ease and Experience
Finally, work with a product photographer that is going to make the process easy for you. Seek out photographers who will receive shipments of your products and photograph them efficiently and effectively. The quicker you can get the digital images in your hands, the sooner your marketing efforts can begin.
If you are looking for a product photographer that checks all these boxes and more, give Brian Paul Studios a call. We would love to make your products look beautiful and give you the photos you need to capture new customers.
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