Who says spring cleaning is just for your cluttered closets or dusty windows at home? The new season is an ideal time to tidy up things throughout your business as well. With the first quarter of 2019 nearly complete, take time this month to review your business website and assure your customers are getting the best user experience. Updating your company website does not have to be expensive or time-consuming; you can create an excellent user experience by focusing on a few of our ideas first. Happy spring.

Update Your Photos
There is nothing more frustrating for a browser than hopping on a business website without updated and professional photos. Poor quality photos on your website can make your business appear unprofessional or even uncaring.

Assure your customers are seeing photos that represent your current inventory. Even if your site does not allow for direct purchasing online, having a photo gallery of your updated inventory can give your customers the most current information possible so they can follow up accordingly.

Your photos should not only reflect your current inventory but should also look great. Only use photos that have good lighting and make the product the star of the show. Too many visual distractions can decrease your sales or confuse your customers.

Finally, work with a product photographer who offers services such as retouching and color correcting, as well as 360 Degree Photography. These extra services can make your photos reflect your current inventory as well as give online customers the chance to take a closer look at the product.

If your website could use some updated product photos, choose to only work with the best product photographer. At Brian Paul Studios, we offer decades of experience making products look their best for online and offline use. Call us today to find out how we can give you the photos that will transform your website for the new season.

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