Categories: 360 Degree

How 360 Degree Photos Enhance Customer Experience

Online customers are tricky to engage. Small businesses, and large corporations, are always on the lookout for ways to not only entice online browsers to their website, but also to keep them there long enough to make a purchase. Product photography has become crucial to creating new customers, but without the use of 360 degree photography, your business could be missing out on sales.

Thanks to new technology, 360 degree photography gives online customers the chance to view products in an entirely new way. Choosing to utilize this method of customer engagement can pay off in a variety of ways.

Increased Time on Your Site
Online customers are busy and don’t have time to sift through product photos before making a purchase. Reduce the amount of time your customers become bored by simply scrolling by utilizing 360 degree photography. Your customers will spend more time online looking at your products thanks to the chance to manipulate the photo and explore the product in more detail.

An In-Store Experience
Many products in the eCommerce space require customers to see details in order to know they are making the best purchase. However, customers are not going to brick and mortar stores to pick up the product and take a closer look. Thanks to 360 degree photography, online customers get the chance to spin and observe the product in detail. Customers will love the chance to see the product in this way, helping them to make a more confident purchase, resulting in more sales for your business.

It’s Fun
Customer engagement relies on a variety of details, including fun. Your business is more likely to keep customers engaged and purchasing from your website if you offer them a bit of interactive entertainment. 360 degree photos offer them the chance to have a bit of fun with the product before adding it to their cart.

Are you ready to experience 360 degree photography for yourself? Give us a call so that we can get your products photographed quickly and beautifully.

Published by
Brian Paul Studios

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