As we finally say goodbye to 2020 and all the chaos that it brought, we have to be thankful for the things it taught us. One of those things is the fact that the world is capable of getting a great deal of its work and activity done online. What that likely means for the future is that even when the option of returning to the real world is available, many may prefer to continue on with a greater online presence.

Commerce and business was already moving quickly towards the online world to begin with. Now that we know it can be done with minimal disruption, look for even more investment in virtual real estate. With all this comes the need to provide imagery which stands out from competitors. That’s where product photography comes in. Here are just a few of the trends we expect to blow up this year:

360 Degree Shoots

People like to get a full idea of what a product offers. They want to see what it looks like from all angles, much like being in-store and picking it up. With 360 degree image galleries, you can give them a better idea of the entire product, front to back, side to side, and top to bottom.

A Nighttime Vibe with Neon Accents

There is just something naturally calming about the chill, night environment. When you frame it around neon accents it just creates an exciting, enticing vibe. Think about the effect that will have on your products’ image.

Images with Artistic Backgrounds

Another thing we are seeing in new product photography trends are pictures surrounded by art, particularly street or graphic artistry. This can give products and edgy and modern feel, while also perhaps promoting inclusivity or social justice themes.

There are just so many incredible options and emerging trends to help set your product apart from the competition. At Brian Paul Studios, we stay on the cutting edge of today (and tomorrow’s) photo styles. Get in touch with us to learn more about what we can do to turn 2021 into your breakout year.

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