Categories: 360 Degree

How to Use Product Photos to Engage with Customers Online

Online sales can be tricky! Though you may be reaching a wider audience, your customers are not able to touch and feel the products you’re offering before they purchase. The distance between you and the people you sell to may seem huge. Yet, e-commerce has a huge advantage, particularly now with lingering restrictions due to COVID-19. 

Businesses who sell online have a tremendous opportunity to increase their bottom line. Using tools like 360-degree photography can make all the difference in closing the gap between you and your customers.

Ways to Connect with Online Customers

The more you increase your interaction with potential buyers, the better. Social media is an important tool in engagement, and you can use it effectively to connect with your ideal audience. Creating an interesting feed that speaks to their tastes, style, and needs are key. A website that’s attractive and easy to navigate is critical. Most importantly, great photography can showcase the features of your products. 360-degree photography, which allows your customers to pivot and virtually see all angles, can create a lifelike simulation of actually handling your products. 

Why Quality Matters

When all your buyers have is a virtual representation of your business and your products, you need to ensure that it’s fantastic. Photography needs to be of stellar quality, and you’ll need to find a skilled photographer who knows how to angle, place, and strategize to show your items in the best possible light. 

Not every photographer can create great product photography! Brian Paul Studios has the chops to create a virtual experience that’s just as good as the real thing.

We’d love to talk about you and your business, and how we can present your products to the world in the best possible light. Call us for a consultation, and we’ll assess our needs and how we can assist.

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Brian Paul Studios

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