3 Ways Lighting and Background Can Affect Your Product’s Visual Appeal
There is certainly no shortage of marketing tricks and techniques for presenting products and items to the public. One of the most commonly used (and highly effective) is product photography. This photography specializes in presenting a company’s item in the best...
The Importance of Using Product Photos That Show Your Items Being Used
There are many different opinions when it comes to the best ways to market products. Everything from visual images to sounds, logos, and color schemes are all up for debate. However, there is one thing that is not debatable; the fact that pictures of any product are...
Product Photography During a Pandemic: Stay Safe While Getting Your Best Images
The world is different today than it ever used to be. However, the fact is that most of us are learning how to live and function in this new (and hopefully very temporary) normal. Many businesses are either already reopened or planning to reopen soon. Many online...
What to Look For Before Hiring a Product Photographer
Eye-catching product photography can be the deciding factor that convinces potential buyers to click “purchase” rather than moving on from your website to a competitor’s. Especially during this challenging time, retailers who can showcase a stunning online presence...
Post Production Features from Brian Paul Studios
You know your products are gorgeous, but all that goodness doesn’t always translate to a photograph or digital image. This is where post production can solve a multitude of problems. Through the magic of editing, we can make sure your images look appealing and...
How to Use Product Photos to Engage with Customers Online
Online sales can be tricky! Though you may be reaching a wider audience, your customers are not able to touch and feel the products you’re offering before they purchase. The distance between you and the people you sell to may seem huge. Yet, e-commerce has a huge...
The Importance of Professional Photography for your eCommerce Business
As so many businesses feel the squeeze of the COVID-19 restrictions, eCommerce is a fantastic way to create revenue. With regulations under continual modifications, businesses that can ship or deliver products to their customers are at a significant advantage. A key...
Why a Professional Product Photographer Is Better
We live in a do-it-yourself society where a quick Google search can lead us to a YouTube video that can teach us to do almost anything on our own. While this is excellent in many cases, like learning how to get that ring you dropped down the kitchen drain,...
Professional Product Photography vs. DIY Product Photography
Your smartphone can do almost anything for you and your business. You can check your emails and communicate with clients from anywhere, post photos to social media to get the word out about a flash sale, and even approve timesheets your employees submit. Many business...
Lifestyle Photography for Every Product
Your products may look great in person, but if even some of your business profits come from online sales, your products must also look great online. Most small and large businesses realize that product photography is the key to successful eCommerce, though many often...
