Professional Product Photography vs. DIY Product Photography
Your smartphone can do almost anything for you and your business. You can check your emails and communicate with clients from anywhere, post photos to social media to get the word out about a flash sale, and even approve timesheets your employees submit. Many business...
Lifestyle Photography for Every Product
Your products may look great in person, but if even some of your business profits come from online sales, your products must also look great online. Most small and large businesses realize that product photography is the key to successful eCommerce, though many often...
2020 Is Your Year for Product Photography
Are you searching for a way to improve client engagement and purchases throughout the new year? Investing in product photography can be just the way to meet your new goals in 2020. No matter if you have never had product photography done for your business or if you...
Using Your Product Photos for Social Media Marketing
Most business owners invest in product photography so that they have beautiful photos to use in their marketing campaigns. Whether you use your product photos in print campaigns or to engage online shoppers on your website, your product photos can make a major...
Using Your Product Photos Wisely
When you receive your professional product photos, you may have a few ideas about how to use them online. Using your photos wisely and efficiently is an important part of your investment. However, some business owners are not quite sure how to use their photos online...
Start Your Holiday Product Photo Design Now
It only takes a quick stroll down your favorite store to notice the holiday decorations slowly (but surely) creeping into the aisles. October tends to mark the start of the holiday season, and most business owners rely on holiday business for their yearly profit...
Lifestyle Photography Inspiration
When potential customers search online for a product, they want to see it in action. Lifestyle photography, or placing your product at the center of a visual story, can give browsers a glimpse into what life can look like when they purchase your product. After all, it...
Lifestyle Product Photography
A picture may be worth a thousand words, but in business, a well-done product photo can be worth thousands of dollars in revenue or customer engagement. However, sometimes a photo starring your product doesn’t tell the whole story. Instead, customers or internet...
Why DIY Product Photography Doesn’t Work
Business owners are responsible for their company’s bottom line. Most work diligently to steward their money well and keep expenses low while keeping profits high. Unfortunately, some business owners can make poor long-term decisions when focused on keeping short-term...
Your Product Photo Shoot Checklist
Marketing managers or business owners typically anticipate their product photo shoots. After all, professional photographs of products can be used online and for printed marketing materials. It is crucial the photos represent a full product line and show the products...
